Meet Our Team

Keisha Telfer

Broker of Record & President

Keisha Telfer

“I’m here to listen to your story, understand your needs and educate you on your lifestyle options so you can make informed decisions about your life’s next chapter. What I love most about my job is the chance to guide clients through some of their most important life transitions.”

Keisha is a real estate expert and a co-founder of Transitions Realty. She can provide you with valuable support and direction during a major downsizing or rightsizing transition.

Professional Background

While growing up in Trinidad and Tobago, Keisha came to appreciate homes and design when her grandmother completed a home renovation and her mother bought land and built a beautiful family home.

After graduating from the University of Greenwich in London, United Kingdom, with a master’s degree in Construction Project Management, Keisha managed a portfolio of social housing developments. In 2012, Keisha immigrated to Canada, where she attained Canadian credentials in Construction Project Management and a Real Estate Broker licence.

Keisha has served many clients including first-time buyers, people looking to upsize to a bigger home, and those wanting to downsize. While she loves working with all types of clients, she’s especially drawn to downsizers seeking to reinvent themselves with a lifestyle change.

Keisha understands the benefits of downsizing through personal experience. She knows first-hand how good it feels to sell a home and put its equity toward serving a new goal.

Keisha maintains active relationships with a vast network of developers, construction professionals, mortgage specialists, financial advisors, home inspectors, movers and more.

When Keisha is not helping you transform your life, you might find her cycling, hiking or getting her hands dirty on a do-it-yourself project. She also loves travelling because it helps her learn about different cultures, try new delicacies and make new friends.

Vincent Côté

Broker & CEO

“Selling your business, once you’re ready to do so, will be one of the most significant transactions you’ll ever make in your life. I’m here to ensure your business is fully prepared for sale and you feel confident about your transition … with no regrets.”

A co-founder of Transitions Realty, Vincent is a practising business broker, a certified business coach and a small business advisor specializing in exit planning. If you’re considering selling your small business, Vincent can help you create and implement a business exit plan to sell on your desired timetable, on your own terms, without leaving money on the table.

Professional Background

Vincent has a 20-year background in the capital markets finance industry, where he gained extensive experience in trading, risk management, and cross-functional project management.

During a sabbatical from work, Vincent decided it was time to follow in his entrepreneurial family’s footsteps. He would acquire his own small business—one that aligned with his family’s tradition of small businesses serving others. While searching for a business to buy, he noticed a confusing and disturbing pattern. Business owners didn’t seem to be well prepared to sell, even though they had their companies on the market. “Why?”, he wondered.

The answer is simple and has become the heart of Transitions Philosophy.

“You’re not a transaction—you’re making a Transition!”

 Vincent now uses his expertise to help small business owners prepare themselves and their business for a transition through a process called Exit Planning. And if selling is your optimal exit path, he will find the right buyer and facilitate the transaction.

Vincent is one of only 20 Certified Exit Planning Advisors (CEPA) in Canada, as well as a Certified Value Builder and a Certified Executive Coach. He holds a Bachelor of Science degree in Mathematics and a Master’s degree in Mathematical Finance.

When he’s not busy guiding owners through the 7 steps to successfully selling a small business, Vincent might be travelling, bicycling or riding his motorbike.

Farouk Roberts

Marketing Specialist

“I see myself as a connector – facilitating the positioning of our unique value and message within the Canadian market, and thus fostering meaningful exchanges between Transitions Realty and its clients.”

Professional Background

Farouk is a skilled marketer and designer with over 4 years of experience helping brands discover, refine and communicate their distinction. To date, he has championed the digital launch of a heart health supplement brand within New York and provided support for the entry and distribution of the product within a leading drug store chain

Also, he has led the execution of national campaigns for the opening of a new equipment-rentals retail store location which attracted significant traffic its first week. His professional advancement is filled with key opportunities like these which has allowed him to develop unique skills and competences.

At Transitions Realty, he is excited about supporting the vision and heart of its founders: “…as hundreds of baby boomers downsize, we will be there to hold their hands, they won’t have to do it alone.”

Tracy Smith

Content Creator

Tracy Smith

“I have cared for my aging parents and watched my mom downsize out of her home to live near her grandchildren. Having gone through big changes myself, I empathize with people over 50 making life-transforming decisions. I’m here to deliver the information they need for a successful downsizing journey.”

Professional Background

Tracy is a copywriter, content marketing writer, and editor.

Over her 25-year career, Tracy has written many informative, engaging, and persuasive materials to develop brand awareness, nurture leads, and drive sales. She has built trust with clients by providing her services with care, thoughtful attention to detail, and integrity.

As the Communications Manager at LexisNexis Canada, Tracy served as the chief authority on the global company’s Canadian brand voice. She also managed internal communications to increase employee engagement and led team members to deliver well-written, on-brand marketing communications.

Tracy has written marketing copy and content for small businesses in a range of industries. These include downsizing real estate, retirement, small business exit planning, landlord and tenant services, consumer credit services, building construction consumer products, legal technology, and human resources recruiting.

In recent years, Tracy made it her mission to fulfill her purpose and create a healthy balance between working and enjoying her life. She has travelled in 22 countries and takes pride in being the only woman her age at the gym (as far as she can tell) to do barbell bench presses.